95210 Kids on the GO! Program

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What is 95210 Kids on the GO!

95210 Kids on the GO! is a school-based initiative that encourages children run a cumulative marathon (26.2 miles) throughout the school year, while promoting healthy habits based on the 95210 principles:

• 9 hours of sleep each night
• 5 servings of fruits and vegetables daily
• 2 hours or less of screen time per day
• 1 hour of physical activity every day
• 0 sugary drinks or tobacco

How It Works

Students run before or after school with support from designated Health Champions at each participating school. Progress is tracked throughout the year as children work toward completing 26.2 miles - the equivalent of a full marathon.

Once students reach the goal, they are invited to participate in a Final Mile Celebration at their local feeder high school. 

Celebrating Achievements

At the Final Mile event, parents. teachers and local officials cheer students on as they complete their last mile. Each child receives:

• A commemorative t-shirt
• A medal for completing the marathon
• Healthy snacks including fresh fruit and water 

Since the program's inception, over 21,000 children have participated, and 52 Final Mile events have been hosted. 

Impact

Launched in 2012 by the NCH Safe & Health Children's Coalition in partnership with Collier County Public Schools, the program began at two Title I elementary schools and has since expanded to over 30 schools.  

• Over 26,000 children have participated since 2012
• 2,355 students participated in 2024-2025 school year
• 52 Final Mile events have been hosted to date

Beyond physical activity, students gain endurance, self-confidence, and embrace the healthy lifestyle principles of the 95210 Let's Go! Campaign. School staff also report improvements in behavior and attention among participating students.